Affordable homes belong at the heart of regeneration.
REIMAGINING AFFORDABLE HOUSING
Affordable housing has an important role to play in creating thriving places.
Beyond meeting local housing needs, it will broaden housing choice, contribute to the character and quality of a neighbourhood and help unlock investment in wider regeneration.
Affordable housing should be an integral part of the vision for a place, influencing how communities are shaped, how homes are designed and how development is funded and delivered.
01
Thriving communities, homes for everyone
Great places offer a choice of homes that reflect the needs of the communities they serve. From first homes and growing families to people looking to downsize or remain in the neighbourhood they know, a thoughtful mix of homes and tenures helps create places that can evolve over time.
We want to create neighbourhoods where housing choice sits alongside great public spaces, local amenities and opportunities for people to connect. Places that feel welcoming, have their own identity and offer something for everyone.
By engaging with local communities and understanding their aspirations, we can ensure our developments respond to local housing needs while making a lasting contribution to the wider place.
02
Creative design, without distinction
We believe affordable housing should be an opportunity to demonstrate what great design can achieve. We champion creative, tenure-blind approaches that bring the same architectural ambition, quality and attention to detail to every home.
Through imaginative housing typologies, distinctive architecture and beautifully considered public spaces, we want to create places that challenge expectations and inspire pride in their surroundings.
Affordable homes should be indistinguishable in quality and character from any other, forming a natural part of exciting, design-led neighbourhoods where the lived experience is valued above the tenure of the home.
03
Investment that supports ambition
Delivering ambitious regeneration requires the right investment and funding strategy to be considered alongside design and community aspirations from the outset. Affordable housing plays an important role in attracting long-term investment and accessing funding that supports the delivery of new homes and the wider regeneration of a place.
By working closely with registered providers, institutional investors and public funding partners, we can bring together the expertise, investment and delivery structures needed to support ambitious projects.
We see this as an opportunity to bring greater certainty to regeneration, helping unlock challenging sites and ensuring that the ambition for a place is supported by a credible route to delivery.
